Weekly Quote: Building a StoryBrand With Donald Miller

This week's quote is from Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.

Everyone has a story, and one of the key takeaways in Miller's book is that most people care more about their own story than yours. So, when trying to connect with others, it's best to make them the hero of the journey you'd like them to join you on.

This idea transcends marketing and building a business. It's a practical approach that makes a lot of sense in everyday life. Let people see themselves in your world; there's a good chance for a connection that works.