Tony Fadell on Leaders Taking Ownership During a Crisis

"It doesn't matter if the crisis was caused by your mistake or your team or a fluke accident: accept responsibility for how it has affected customers and apologize." From Build by Tony Fadell

This week’s quote comes from Build: An Unorthodox Guide to Making Things Worth Making by Tony Fadell. Tony is a longtime entrepreneur, the founder and one-time CEO of Nest Labs, and the co-creator of the iPod and the iPhone.

It’s important to remember that if you are the leader, you are the one who is responsible, especially when things go wrong. In chapter 4.6 of Build, appropriately entitled Crisis, Tony lists some helpful tips for getting to the other side. The above quote is number 5, and here is the complete list with a brief description for each:

  1. Keep focused on the problem. Blame comes later.

  2. Instruct the team on the what and how, and then let them do it. Do not micromanage.

  3. You are not alone. Ask for advice from people you trust who may have experienced something similar.

  4. Constantly communicate with all stakeholders.

  5. Accept responsibility and apologize.

Making excuses or even denying that a problem exists does nothing but make the situation worse and will quickly lose the confidence of everyone around you. Crisis management has become a profession, yet anyone can benefit from having Fadell’s experience-based list. The best way to learn is through experience, so the next time you are in a crisis at work or home, grab this list. You can bookmark this page, or better yet, get the book and highlight the chapter. If you do as Tony suggests, you have a fighting chance of surviving the crisis and learning something from it.

I have two decades of operations management experience, and I can’t think of a time when saying “I’m sorry” to someone for a mistake my team or myself had made caused the situation to get worse. Apologizing humbles you, and that’s a great way to start the process of fixing the mistake and finding your way through the crisis.

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Weekly Quote: John Kenneth Galbraith on Changing Minds

"Faced with the voice between changing one's mind and proving that there is no need to do so, almost everyone gets busy on the proof." -John Kenneth Galbraith

This week’s quote comes to us from John Kenneth Galbraith. Galbraith was a professor of economics at Harvard University, United States Ambassador to India under John F. Kennedy from 1961 to 1963, and an advisor to President Johnson. He was also a prolific author of dozens of books, including several memoirs and highly regarded books about history, the economy, and society.

It’s easier and more comfortable to reinforce your current beliefs than question them. So you probably seek out information that helps support and reinforce the things you believe. Most people do this occasionally, and it takes effort to overcome.

Despite the challenges associated with rethinking, the next time you have an opportunity to do it after collecting new information, you should. It may feel difficult in the short term, but it’s worth it because you stand to gain a new and potentially more valuable perspective that can help you grow as a person.

I recommend reading Think Again by Adam Grant if you want to learn more about this idea. Adam does a lot of research on how useful it is to think like a scientist and not a prosecutor or a preacher when searching for the truth. As is usual with his books, the narrative is compelling and the argument is sound. The audiobook, narrated wonderfully by the author, also an experienced podcaster with a talent for telling stories, is worth listening to as well.

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Weekly Quote: Seneca on Finding Courage Through Hardship

"It is not hardships that are desirable, but the courage by which to endure them."  Seneca, from The Practicing Stoic by Ward Farnsworth

This week's quote from Seneca is included as part of the chapter on adversity in The Practicing Stoic by Ward Farnsworth.

Ward has written an excellent book on Stoicism that I have quoted multiple times. I read this book slowly for the first time, taking lots of notes and highlights for future reference, and I am already rereading chapters and passages that can help me make sense of something happening.

It's been a challenging year, although none of what's happened is particularly remarkable or unique to my family, and it's all been manageable despite being exhausting and occasionally overwhelming. I know everyone goes through tough times, and I've been trying to learn from these experiences. Here are a few things that I'm figuring out that might help you too:

I Cannot Control Every Situation

I'm getting better at understanding more quickly when a situation is beyond my control. One of our children, who is now fully recovered, got sick and ended up in the hospital for a few days. I couldn't fix that. I could only be a participant in a bigger plan for recovery and stability for the entire family.

I Can be More Patient

I think I am a pretty patient person, and I am working on getting more tuned in to what it means to be a patient son, father, and husband. Different roles in my life need other things from me. Patience is universal, but there are nuances that I'm picking up on.

Creating Through Adversity Shuts the Resistance Down

I believe that adversity can spark creativity. Unfortunately, I've had very little time to create or write over the last several weeks, but the ideas are still coming and are meaningful to me. I've been feeling The Resistance a lot recently. Its presence encourages me that I am on the right path. I'm not giving up. I'm doubling down.

Building Courage is Worth Doing

I'm building my courage through practice. Living a rich life means that adversity will happen, and while it can be difficult, I feel more prepared to face what is next because of what I have already gone through.

How I Face Hardship Matters

Whether it's at work or home, someone is watching. I may struggle with a situation, but I can strive to have a measured and thoughtful response when it all goes wrong, or something scary happens. Essentially, the definition of being courageous.

Recognizing my Good Fortune Builds Endurance

I am deeply fortunate to have a healthy and happy family. We are coming closer because of these experiences, which is another gift of endurance I will gladly take as part of this journey.

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Weekly Quote: Marcus Aurelius on Having no Opinion

"You always own the option of having no opinion.  There is never any need to get worked up or to trouble your soul about things you can't control.  These things are not asking to be judged by you.  Leave them alone."  Marcus Aurelius, Meditation

This week’s quote comes from Marcus Aurelius, author of Meditations, Stoic philosopher, and Roman Emperor from 161 to 180.


Choosing not to have an opinion on a subject over which you have no control is a valuable lesson. It’s vital to learn the difference between what should receive your attention and the low signal, high noise stuff that doesn’t deserve your time but does its best to get in front of you regardless.


When you cast your opinion towards things that don’t matter, when you comment and like or share, when you offer an idea that you may not even believe in, it’s easy to get sucked into a vortex that makes you unhappy and robs you of your attention and inspiration. It’s not an easy place to escape, so avoid it.


In fact, entire industries thrive when you don’t follow this advice, with some sharing impressive quarterly earnings on calls to their investors, touting the financial success of their engagement strategy.


Time is the most valuable commodity you have. Do everything you can to avoid getting caught up in things that don’t matter. Guard your attention, and honor yourself by making the most of it.

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Weekly Quote: Tony Fadell, Author of “Build,” on Screwing Up

"Humans learn through productive struggle, by trying it themselves and screwing up and doing it different next time." Build by Tony Fadell

This week’s quote comes from the book Build: An Unorthodox Guide to Making Things Worth Making by Tony Fadell, founder and one-time CEO of Nest Labs and the co-creator of the iPod and the iPhone.

Mistakes are the language of growth, and the idea of productive struggle is one of untapped potential. It’s a powerful experience to learn something, especially after getting it wrong.

I’m a few days late with this because of illness in the family, and I’m unable to write many thoughts, although I do not doubt that I’ll be sharing more from this book in the future. Tony is an accomplished and driven guy from whom we can all learn a great deal.

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Weekly Quote: Annie Murphy Paul, Author of “The Extended Mind,” on Teaching to Learn

"Teaching is a mode of social interaction we can deliberately deploy in order to think more intelligently." The Extended Mind by Annie Murphy Paul

This week’s quote comes from a favorite and often quoted book here on 24 Letters, The Extended Mind: The Power of Thinking Outside the Brain by Annie Murphy Paul.

The context of this quote is that children who are encouraged to take home what they are learning and teach it to their family members can learn more and better understand the material through this act.

This seems to work, in a few different ways, in our adult lives too.

When you were asked to teach your colleague that new system at work, it probably helped you learn it more thoroughly. It may have sharpened your social skills, potentially giving you more confidence, greater empathy, and a better understanding of communicating clearly.

When you go to your doctor, you may experience the teach-back method. Health care professionals are increasingly being trained to ask in a nuanced way for the patient to repeat back what they heard after a conversation so they can offer clarification and address any misunderstandings. The added benefit is that by doing this, the recipient has an opportunity to better understand the information by teaching it to the provider.

You probably remember someone who taught you something important. It may have been in school, a job, or maybe a friend who impacted your life. Perhaps it was a new skill that made you better at your job or a new idea that helped you improve your relationships. Whatever it was, you know the value of teaching even if it isn’t your job because you not only remember that person, you remember how they changed you. Everyone can and should teach what they know; it’s a gift you can give someone that can help improve their lives and the lives of those they touch.

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Weekly Quote: Stephen Covey on Leadership and Management

This week’s quote comes from The 7 Habits of Highly Effective People by Stephen Covey.

This quote resonates with the leadership and management styles that I most admire. Skilled leaders recognize that they are a beacon of strength, experience, and guidance to those around them, and they see their team as vital to their own success and treat them as such.

I’ve found the best outcome for a leader, and a team is to develop a symbiotic relationship where all involved rely on each other for individual and collective success. No one does it alone, and embracing that can be the key to the kind of forward momentum that results in triumph.

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Weekly Quote: Ward Farnsworth, Author of The Practicing Stoic, on Living in the Present

"By spending our thoughts on the future, we fail to attend to what is happening now and so fail to live."  The Practicing Stoic, By Ward Farnsworth

This week’s quote comes from The Practicing Stoic: A Philosophical User’s Manual by Ward Farnsworth, a book I am slowly reading and very much enjoying. I’ve written about this book before and continue to gather insights into Stoicism and how it can help shape my personal and professional journey.

I’ve spent this week living firmly in the present with a house full of sick people (that includes me), and I haven’t had much time to write or do anything beyond survival. I’m happy to live in the present, yet I look forward to the family being well and our routine returning to normal soon.

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Weekly Quote: Harry Truman on Reading to Lead

"Not all readers are leaders, but all leaders are readers."  Harry S. Truman, 33rd President of the United States

This week's quote comes from Harry Truman, the 33rd President of The United States. In A 1962 letter to Dean Acheson, his Secretary of State from 1945 to 1947, Truman references how essential his reading as a young man was for his time as President, referring to it as his "terrible trial."

Good leaders aren't just readers. They like to write things down as well. Marcus Aurelius wrote Meditations as a journal, likely with no intention of anyone reading it. Winston Churchill wrote and published multiple volumes about his early life and World War II. Their motivations may have differed, but society benefits from their accounting for the historical record.

Biographies are perennial bestsellers because you can gain much insight into the subject's thoughts and ideas and learn lessons from choices and mistakes. You can read widely and deeply into the history of the world and come away with a more profound sense of curiosity and wonder while also learning something new.


You are likely a leader in some aspect of your life. So go and read with intention, even if it is just a few pages before going to bed or during your lunch break. Do it daily, and you will educate yourself, satisfy your curiosity, and build ideas that can inform the future.

If you are interested in reading more about Truman, I recommend The Accidental President: Harry S. Truman and the Four Months That Changed the World by A. J. Baime. So much of our world changed in just the short period this book covers, and it’s an eye-opening read.

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Weekly Quote: Neil Peart on Seeking our Better Natures

"Our better natures seek elevation a refuge for the coming night" - Neil Peart, Lyrics for Armor & Sword

This week’s quote comes from Neil Peart, the late legendary drummer and lyricist for the Canadian rock band Rush and a prolific author of many books.

We all experience our own darkness, the coming night that Peart references. Depending on the situation, it can be minor, or it might overwhelm us, shut us down for a while, or utterly destroy us. The next line in the song, not included in this quote, no one gets to their heaven without a fight, will mean different things to different people. I hear it as pushing through whatever resistance we face, with our highest ideals at the vanguard, towards the most important aspects of our lives. That may be family, children, friendship, or a professional calling, whatever is most important to us.

When we are at our best, we try to be even better. We extend more love, seek more connection, and present more kindness. Seeking elevation means pushing ourselves to become better.

Sometimes, little reminders are all we need. This lyric pops into my head sometimes, and it’s helpful to remind me that I can fortify myself against the darkest night, and the best way for me to do that is to hold the most important aspects of life close and see them for what they are, my everything.

*Photo Credit: Weatherman90 at en.wikipedia, CC BY 3.0 ,via Wikimedia Commons

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Weekly Quote: Ryan Holiday on the Anger Trap

Anger is not impressive or tough - it's a mistake. It's weakness.  Depending on what you're doing, it might even be a trap that someone laid for you.  -The Daily Stoic, Ryan Holiday and Stephen Hanselman

This week’s quote comes from a favorite book I regularly read: The Daily Stoic by Ryan Holiday and Stephen Hanselman.

Anger usually results in pain, frustration, and a loss of clarity and connection. It is an emotion that is the worst kind of fuel. We all deserve better, as do our co-workers, team members, families, and friends.

Have you noticed that the people around you who are always angry want you to join them? It’s usually true. Angry people find other like-minded people. They want to be miserable together and are always recruiting. Don’t get drawn in. Remember, your anger is their fuel.

The first principle in Stoicism, as this quote from Ward Farnsworth discusses, is that you don’t react to events but instead react to your judgments about them. So choose to respond without anger. Don’t fuel the rage, and don’t fall into their trap.

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Weekly Quote: James Clear on Being Proud of Yourself

"Are you proud of what you are choosing to do?" James Clear

This week’s quote comes from James Clear on Instagram, asking a Monday morning question.

I like this question because it goes explicitly beyond the idea of being happy or well paid or on the receiving end of professional or personal accolades. Instead, it’s about how you feel internally, regardless of external feedback.

This type of personal reflection might be challenging with all the responsibilities and distractions in your life. Do it anyway. Finding time and space for yourself is a worthwhile investment.

Want to give it a try? Do the following: Block out an hour on the calendar. Find a quiet place. Grab a pen and notebook, write this or a similar question on a blank page, and sit there. You may be surprised by what you end up with.

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Weekly Quote: Steven Pressfield on Starting your Symphony

"Procrastination is the most common manifestation of Resistance because it's the easiest to rationalize." - Steven Pressfield, The War on Art

This week’s quote is from Steven Pressfield’s book The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, which I’ve written about before.

I've found that procrastination is sneaky because it sometimes disguises itself as planning or ideation, two essential aspects of the creative process. It's generally easier to think about something than actually do it, and taking the time to think about something offers more time for the resistance to get stronger. So, the longer I wait, the less likely I am to succeed..

This site began publication in January 2022, although I started planning it in October. We had a newborn, and there were plenty of legitimate considerations to consider before embarking on a new project requiring time and attention. Still, I know that some of that time was the resistance manifested as procrastination and fear. I had many internal arguments about why I couldn't get this site off the ground, and the voice of resistance was cunning and powerful. Yet, despite not knowing precisely what 24 Letters would become, I knew it needed to be created, so I launched. I can thank my family and friends who cheered me on, creators who inspired me, and books like Courage is Calling, The War of Art, and Soundtracks for helping me get here.

Pressfield talks about how the resistance gets even more potent when something is important and meaningful. I didn't realize it then, but creating this site has been vital to my happiness and growth over the last eight months. It has allowed me to connect with new people, learn new skills, grow new ideas, and think in new ways. This has been transformational, so the resistance was exceptionally loud!


I recommend following @steven_pressfield on Instagram. He's creating videos about overcoming resistance and getting stuff done. I like his style and his writing. Check out some of his historical fiction, too. It's really well done.

How do you overcome resistance and get projects shipped and that symphony written? Let me know.

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Weekly Quote: Ward Farnsworth on the First Principle of Practical Stoicism

The first principle of practical Stoicism is this: we don't react to events; we react to our judgments about them, and the judgments are up to us." The Practicing Stoic by Ward Farnsworth

This week’s quote comes from The Practicing Stoic: A Philosophical Users Manual by Ward Farnsworth. I heard the author on a recent episode of The Daily Stoic podcast, and based on that conversation this book was an immediate purchase for me.

The judgments are up to us. This is a profound reminder. It’s easy to forget that while we have very little control over what happens in our lives, we have an enormous ability to control how we react to our interpretation of what has happened. In conversations with friends and colleagues, I’ve struggled to explain my understanding of this part clearly. Ward has done it better and more succinctly than I could.

I am enjoying the style of this book a lot. The various chapters include relevant quotes from the original Stoics and other, more modern philosophers. Perhaps unsurprisingly, using quotes and extrapolating on them really works for me. Who knew!

If you pick this book up, send me a note and tell me what you think.

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Weekly Quote: Annie Murphy Paul on Naming the Feeling

"Research shows that the simple act of giving a name to what we're feeling has a profound effect on the nervous system, immediately dialing down the body's stress response."  The Extended Mind by Annie Murphy Paul

This week, we have another quote from one of my favorite books The Extended Mind by Annie Murphy Paul.

What's wrong?

This is a question we've all heard and said countless times. Think of how often this query has been directed at you, and think about your answer. How often were you actually able to articulate what was going on? Did you respond with nothing, I'm fine, or another dismissive throw-away line? Did you make a joke, or perhaps just started listing a bunch of semi-random annoyances that came to mind? I would be surprised if one or more of these responses didn't sound familiar to you from a recent conversation.

We need a better question, something more focused on a person's present feeling. As this week's quote states, scientific research has found that naming a feeling reduces the body's stress response, helping us broaden our ability to cope with either the situation or the emotion causing the stress. So saying what are you feeling right now or how are you feeling seems a more direct approach to giving a person the space to begin figuring it out. It also signals that you are listening, and that's helpful too.

Asking about a person's feelings at work feels a little fraught. But, having done it many times with team members or colleagues who were struggling, sometimes at a crisis level, I've seen it help. I appreciate being on the receiving end of this conversation, and I believe others usually feel similarly. It doesn't always work. When it doesn’t, I remind myself that most things don't work all the time and I take a moment of reflection to examine if I could have done something differently.

Frequently, we are more comfortable with this approach around our kids or family members. Parents know that naming the feeling is the foundation of helping children learn how to develop their emotional intelligence. So it's less of asking about what's wrong and more a complex and open-ended question about thoughts and feelings that sparks a dialog.

I know that what's wrong is a ubiquitous phrase in our culture that isn't going away anytime soon. I'm trying to ask a better question, and I encourage you to do this too. Try it. Start with someone you trust. It isn't always easy to dig in, yet it can be a rewarding experience to help someone resolve a stressful situation. Are you ready to listen?

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Weekly Quote: James Clear on Systematizing The Goal Process

"Goals are about the results you want to achieve.  Systems are about the processes that lead to those results." Atomic Habits by James Clear

In Atomic Habits, James Clear writes about how our goals are only as successful as our systems.

This idea and the book's premise generally have me thinking more about the journey of accomplishing something important. At its core, a goal is essentially a specific ambition that is easy to express but takes actual effort and planning to complete. Developing a good goal requires consideration of the systems that can be implemented. Otherwise, it may never move beyond an ambitious idea.

In addition to planning systems and building habits to get things done, motivation is a factor. The weekly quote from a few weeks ago was from Get it Done: Surprising Lessons from the Science of Motivation, and it was about creating targets for goals - essentially, systematizing the goal process. This is why the SMART framework is prevalent in many corporate settings. It's a system that works pretty well for building actionable goals in large organizations.

I'm rethinking my process because I'm finding that I need more clarity on some of my goals. What are you doing to develop your systems and achieve your goals?

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Weekly Quote: Adam Grant on Being Actively Open-Minded

"Thinking like a scientist involves more than just reacting with an open mind. It means being actively open-minded."  Adam Grant, Think Again

This week, I’m sharing another quote from Think Again by Adam Grant. It’s a book that has stuck with me since I read it last year, and I regularly go back through and reread sections and review the highlights I have captured in Readwise.

I like how Grant uses roles that we are all familiar with to help us best approach effective learning and communication methods. Early in the book, he writes about Phil Tetlock , a fellow Wharton Professor, who discovered that people frequently fall into the role of either politician, preacher, or prosecutor when discussing or thinking about something. Adam takes this concept and expands on it by writing that the ideal role is that of a scientist in search of the truth.

I think looking at this through a lens of humility is helpful. I may have ideas or thoughts about a given topic, and I want to test them and see how they stand up. This helps everyone, including me, get closer to the facts. This can also feel very vulnerable, so it is essential to realize that it’s okay to be wrong. Also, if you see someone approaching a question or idea as a scientist, support them in the process.

Being actively open-minded takes exercise, like so much of what is good for us, and I’m continuing to work on it. How often are you searching for reasons why you are wrong?

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Weekly Quote: The Science of Motivation

"Motivation science tells us that a good target is challenging, measurable, actionable, and self-set." Get it Done, by Ayelet Fishbach

I recently began reading Get it Done: Surprising Lessons from the Science of Motivation by Ayelet Fishbach. I’ve heard Ayelet’s name mentioned by psychologist and Grit author Angela Duckworth on the No Stupid Questions podcast. I enjoy Angela’s perspective, so this felt like a great book to pick up.

As a leader, I have found meaningful and effective goal setting with team members to be a challenging task to do well. I’ve thought a lot about it because I was responsible for twenty annual performance reviews in my most recent position. They required goals aligned with the business needs and individual engagement goals. It was a lot of work to do well, and it was a personal priority that each team member felt like I was giving them my attention and care. I think I did a pretty good job, but I’d like to learn more.

I’m enjoying that Get it Done delves into the science behind motivation and, inversely, demotivation. It’s a complicated subject, and I’m already learning a lot, challenging some of my own beliefs and practices, and taking notes on how to get better at goal setting.

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Weekly Quote: Courage is Calling by Ryan Holiday

"What we fear, we do not know."  Courage is Calling by Ryan Holiday

This week’s quote comes from Ryan Holiday’s latest book, Courage is Calling: Fortune Favors the Brave. Ryan is one of my favorite authors. His books and emails are always on my reading and re-reading list, and I frequently recommend The Daily Stoic to friends who want an introduction to Stoic philosophy. It’s where I started.

In Courage is Calling, Ryan writes about many aspects of courage, including difference between being scared and feeling fear. It’s one of the ideas from this book that I’ve really been chewing on. He quotes William Faulkner, who wrote a similar sentiment about walking in the woods, “Be scared. You can’t help that. But don’t be afraid.”

Before reading this book, I hadn’t deeply considered the difference between fear and being scared. Fear is more conceptual, and being scared is an emotional response the body experiences. It’s helpful to have such a distinction clearly laid out by a thinker that I respect, to understand that it’s okay to be scared, and then it’s essential to act anyway, not let fear paralyze you and prevent you from achieving what needs to be done.

I’m doing my best to remember this quote when I am heading into the unknown and begin to feel dread. I’ll allow myself to be scared, but I will fight the fear.

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Weekly Quote: The Itch of Happiness

“We live so much of our lives pushed forward by these "if only" thoughts, and yet the itch remains. The pursuit of happiness becomes the source of our unhappiness.“ Dan Harris in 10% Happier

This week’s quote comes from 10% Happier by Dan Harris, a founder, author, podcaster, and former ABC News anchor.


I found this book on Audible several years ago and listened intently to Dan’s journey from his on-air panic attack in 2004 through his journey towards having a better mental balance through work/life balance and meditation.

I know these “if only” thoughts all too well and I’m sure you’ve experienced them too. They usually come by when I’m tired, or maybe at 3 am when I happen to be up with one of my kids. Either way, when they come they hit hard.

Pursuing happiness can find us with blinders on, so eager and focused on that one thing that we miss the forest through the trees. We don’t see other sources of happiness around us, we don’t find the balance that may be right there because we just can’t look around.

It’s good to be motivated, to want to succeed, and find happiness and connection. But, as Dan writes, we have to watch that itch because it can be all-consuming.

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